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Do you feel that now is the time to implement search engine optimization (SEO) for your website?

Would you like to leverage the internet to have 100s to 1,000s of additional customers:

• Landing on your site before a competitor?
• Trusting your content as an expert opinion?
• Giving you direct contact for more information?

If this is the case, you’re going to benefit significantly from these free SEO tips.Professional search engine optimization comes at a heavy price, however the amateur can be effective with the SEO tips provided throughout this article. This information is meant for entrepreneurs, marketers, managers, and small business who would like to benefit from free SEO rather than spending thousands of dollars.

Upon completion of this article, you will be able to implement these SEO strategies on your website immediately in a step-by-step fashion.

These free seo tips encompass the fundamentals of boosting page ranking, and even the experienced internet marketer will probably benefit from the following information.

Free SEO Tip #1: Definition of a Keyword

Keyword [kee-wurd] n. – the words that your audiences will most likely input into a search engine

Newbie tip: Since “keywords” are the words that people search for in Google, each page should target a set of “keywords” most relevant to their product or service

Examples: If you’re a local home remodeler, a target keyword for you may be “kitchen remodeling annapolis” – if you’re a computer repair shop, a target keyword may be “laptop repair maryland”
Every business has a set of target keywords. The website should reflect each keyword on an individual basis, dedicating an optimized page for each one of them.

Free SEO Tip #2: Choosing the Best Keywords

In the industry, we refer to the activity described here as “keyword research” which is short for the process that best identifies the web real-estate a business will want to go after.

Here are some free SEO tips for performing “keyword research”:

• Go to Google and perform a search for “Google Keyword Tool”
• After a brief brainstorm, input your suspected keywords into the tool. Avoid using geography, so if you are a small business consultant in Baltimore then just type “small business consultant”.
• The tool will return a list of related keywords and how often each is searched for on a monthly basis.
• A great keyword has a combination of relevancy and search volume. The volume is provided for us generously by Google. The relevancy, however, requires the human element.
• Select 5-10 of the keywords with the most relevancy and highest search volume. You are now ready for the next step.

Free SEO Tip #3: Where to Put Keywords
There are different places on each page that should include the targeted keyword. This is information that we discuss in these free SEO tips as well.
We refer to these places as “SEO Points” and some of the most critical are:

• Page Title – search engines factor the page title heavily into their rankings
• Page URL – this is another crucial location for target keywords. If your page URLS resemble YourSite.com/services, you will want to consider adjusting them to something along the lines of YourSite.com/target-keyword-services
• Page Headline – this is a tricky part of SEO since it is important that the keyword be present, while at the same time remaining catchy and interesting to reader.
• Page Meta Description – It is of moderate importance to include keywords for search engines to pick up but, like the headline, a good meta description remains catchy and relevant.
• Page Copy – it is of extreme importance that a keyword be distributed throughout the actual visible copy of the page.
• Page Meta Keywords – although Google no longer considers meta keywords in their algorithm, smaller search engines still credit them so it doesn’t hurt to input target keywords there as well

Free SEO Tip #4: Optimizing Your Site for KeywordsNow that you’ve targeted keywords and learned about the “SEO Points”, it is not time to implement the changes which will yield a decent increase in the traffic and leads received by your site.

First, ask yourself, “Do I have pages on my site that already contain my target keywords?” and “Do these pages focus on my set of target keywords on an individual basis?”

If the answer to both of these questions is “yes”, then modification of the SEO Points (titles, URLs, headlines, etc.) to include the target keywords is all that is required.

If the answer to either question posed above is “no”, then just create new ones.

SEO Tips for Creating New Pages:

• Create one page per target keyword and include it in the SEO Points we’ve previously discussed.
• For the best results it is imperative that each page provides information that the reader is seeking. A short page with irrelevant information will do little to serve our purpose. Take some time and put yourself in the reader’s shoes.
• A new page should be 300-500 words, including the target keyword 2-4 times throughout the page copy.
• Create a link from your homepage to the new page or else Google will never find it. Deciding where to link the page is important for SEO and is more of an advanced practice.

Of course, many of the strategies utilized by an advanced SEO professional have not been mentioned in this article and some of them can make a tremendous difference. However, if you were to follow all of the steps outlined for now…Even if you do nothing else…

They would likely result in an increase in traffic and leads as soon as a week from implementation. Expect a jump anywhere from 10% to 100% of the course of the next few weeks and months.

Free SEO Tip #5: Consult a Professional

It is our hope that if you need SEO for your site, but are on a tight budget, or are more of a do-it-yourselfer, that this post gets you started in the right direction for free SEO.

If you want to know more about the ideal way to write SEO Points, advanced keyword research analysis with behavioral search targeting, or content structure and architecture, you may contact me directly for more free SEO tips.

Happy marketing!

I am a partner of a Baltimore SEO company that has been in business for over two years.

Arsham Mirshah
Co-Founder/CEO, WebMechanix
http://www.SEObyWebMechanix.com

SEO marketing is the most popular form of internet marketing amongst new media firms worldwide. With the popularity of Search Engine Optimization outsourcing worldwide, many Digital Media firms and small and medium businesses are shifting work to SEO Companies in India.

There are many expert SEO firms in India when it comes to SEO outsourcing services. Some SEO Companies strictly use White Hat tactics to optimize its client’s website in order to achieve higher rankings. Some SEO firms use Black Hat techniques to gain quicker results. But such techniques run the risk of having the sites banned from search engines forever. In general few SEO Marketing firms in India provide comprehensive SEO services to its client’s right from Review and Analysis of an existing website to optimizing its on-page and off-page components.

Various SEO techniques followed by SEO firms in India are as follows:

Initial Analysis – This is the first technique in any SEO service package that SEO companies take while evaluating an SEO opportunity. This process involves the analysis of the website and main competitors, resulting in the formulation of an SEO action plan which sets the strategy for the search engine optimization campaign.

Keywords Research – It is one of the most important technique at initial stage. Keywords are one of the most important factors in assigning ranks to a website. Adequate effort is directed towards identifying the best set of keywords which drive maximum traffic to the website.

Optimizing Pages – It is one of the other technique in optimization. Creation of new content or modification of the same around the selected keywords with equal emphasis on readability and conversion rates. The expert SEO team at SEO firms ensures that the web pages are optimized with regard to the theme of the website.

Meta Tag Code Optimization – The Meta tags of the site are considered important by the search engines. Optimized Meta tags have positive effects on the ranking potential of website. The expert SEO teams at SEO companies analyze and optimize the Meta keyword, description and title of the websites.

Manual Directory Submissions – The SEO specialists manually submit websites to all major search engines & directories such as Google, MSN, Yahoo!, DMOZ and others. These directory listing ensure that the indexing of the sites is faster and surer. It is also ensured that the site description and category are very appropriate and fitting. SEO firms in India provide Manual Directory submission services at a fraction of the cost than that charged by International SEO firms.

Building Link Popularity – Link popularity continues to favor high amongst search engines. Link popularity is essential for achieving a good Page Rank (PR) and also in boosting a website’s search engine positioning. Link building is a tedious and time consuming Search Engine Optimization related activity and can be easily outsourced to low cost outsourcing destinations like India where professional SEO companies take full responsibility of delivering their clients Search Engine Marketing requirements. Expert SEO firms continuously develop newer techniques of maximizing quality links, e.g. article submissions and press releases.

SEO Marketing Companies use a holistic approach towards SEO to ensure top rankings on major search engines.

RyzeUp Internet Marketing is a boutique Digital Media Outsourcing SEO India Company that delivers International standard outsourced SEO, Link Building, PPC, SMO and Affiliate Management services to Digital Media and Internet Marketing firms worldwide.

Congratulations! You just hired an SEO firm to climb up the SERPs and enjoy a tsunami of targeted visitors to your site. However, before finally sending in the money against the invoice, stop and think!

Are you really sure that the firm you hired the SEO packages from really knows their game? Or did this question itself kicked off warning bells inside your head? For if it did, we have the right 5 pointers to help you know which is the ideal SEO company and which is not!

1. Meta Tags: Check for the Meta Tags on the pages. Meta tags can be a great warning sign for any potential client to check out the authenticity and the efficacy of a SEO firm. The more potent and targeted Meta Tags for a SEO firm is, the more you can trust on the people who will be working for you.

2. SEO Content: Don’t fall for tall claims from SEO agencies that they have the best copywriting hands on deck. Check their content as a sample. Shabby, grammatically incorrect, academically written blocks of texts etc that has been passed off as SEO copy can be another sign that this is not the firm you had been looking for, irrespective of how affordable the packages can be.

3. 301 Re-direct: 301 Re-direct has to be executed right by any and every SEO company. The one that doesn’t do it (a re-direct to the www version of the site whenever the “www” has not been typed into the URL) is not worthy of your investment, money or time!

4. Range of Services or SEO Packages: The extent of the SEO company’s acumen is also a fair indicator of the company’s ability to deliver on the promises it makes. So if you find a SEO firm that looks decent and offers almost all of the branches in an SEO package deal (viral marketing, Organic SEO, PPC, content development, Blogging etc) – you should know that you have struck gold!

5. The SEO Firm’s Own Rankings: ‘People living in glass houses can mirror the world best.’ So you know, the more SEO-competitive and well-established an SEO agency is, the better it will be in handling your SEO assignments through its customized SEO packages. So the next you are on the lookout for the best SEO packages, turn the tables on the SEO firm. Ask for a targeted keyword, Google it, and let the consequent rankings influence your decision.

See, it’s easy to identify the best from the rest. All you need is some basic SEO knowledge – and as a layman, understand of the way SEO packages are structured and customized. And oh yes, you need to have the aforementioned points in mind too!

With these tips in your arsenal, the possibility of being fleeced by amateur SEO firms is as bleak as Steve Jobs going bankrupt! On a serious note, if you have been a hawk-eye as far as selecting SEO packages are concerned, you will have safe passage to the top of SERPs in no time!

John Barrow is a celebrated author on the domain of SEO packages and customized SEO solutions, and has spent decades analyzing the industry and opinionating on the same.

Search Engine Optimization or SEO involves a set of strategies aimed at placing your website on top the search result page for specific keywords. Its ultimate objective is to drive more targeted traffic to your website and increase its conversion. Nowadays, SEO has become a must for online businesses because traffic is the lifeblood of every website.

SEO as a source of traffic is preferred over paid advertisements online because it is much cheaper and it delivers targeted traffic. Studies have shown that traffic from search engines are more likely to convert as paying customers or clients. Moreover, it costs less to implement an SEO campaign in the long run over paid advertisements. Companies who have implemented SEO on their websites claim to have doubled their ROI in a short period of time. According to them, of all online promotional strategies they have used, SEO yielded the most favorable results.

In-House SEO

Due to the unquestionable benefits of SEO, companies have included it as an indispensable strategy. Human resource departments of small and large companies alike are in the prowl for professional SEOs. Yet SEO is still in its infant stage, which explains the scarcity for qualified SEO professionals. Companies then resort to the next best thing, which is to train an in-house SEO. Naturally, companies spend for their training. They pay for the seminars and training materials on top of the salaries they pay them. Spending does not end from when the SEOs are technically skilled to perform their basic functions. The company still needs to sustain continuous training because SEO is an evolving art. In order to make sure you get the most out of it, your SEOs should be updated on all the latest developments. This simply means additional cost for the company to bear.

Outsource SEO

Alternatively, businesses are given the option to outsource their SEO. It could be offshore or within their own country. The concept behind outsourcing is simple. It allows companies to perform their core business functions and let other companies perform their other functions that they are least efficient at. This will lead to an increase in productivity level and will improve the quality of output as functions are carried out by teams with specialized skills. For these reasons, more than 50% of western companies have outsourced some, if not all, of their business processes.

In terms of SEO, India and the Philippines are the most preferred hub for outsourcing these tasks. All throughout Asia, India and the Philippines have relatively higher literacy rate. They are also the top choice for outsourcing because of their cheap labor. More importantly, the Philippines and India have some of the most technically skilled laborers. It is not surprising that Indians and Filipinos are responsible for the SEOs of 5% of the Fortune 500 Companies.

SEO Skills

As a company, of course, you want qualified professionals to work on your SEO. While you want to cut costs on your online marketing, you would still want to be served by skilled SEO professionals that will deliver the expected results. It is true that the internet is full of scammers pretending to know SEO and promising you the top position on search engines for your target keywords so be wary. Most of them are from India, Pakistan and the Philippines but at the same time, the most qualified SEO professionals are from these countries. Because of the scarcity of labor in these countries, specialization on their chosen field is an essential strategy to succeed. Hence, the Indian and Filipino labor market invest on broadening their skills and deepening their knowledge to gain an advantage in the labor market. SEO professionals are no exceptions.

In the Philippines where hundreds of SEO Outsourcing Companies operate, SEOs are measured by their performance. SEO should deliver results or they will find themselves out of work. The labor laws of the Philippines allow employers to fire non-performing employees, which give them the benefit of retaining only the bests. This means quality work for western companies who decide to outsource their SEOs in the Philippines. Provided they choose a reliable SEO service provider, their website should be ranking well on the major search engines in no time.

With over 7 years experience in search engine marketing, Rocky John Tayaban has established himself as an authority. He has previously worked as a country manager for PageOneRankings, one of Australia’s leading SEO firm. Two years after, Rocky decided it’s about time he start his own SEO Company. That’s when SEOQuickRank.com was born.

Rocky John Tayaban is currently the managing director of SEOQuickRank.com, a Philippine based search engine optimization company that provides SEO services to small and large companies in the United Kingdom, US, Australia, New Zealand, Canada and some European countries.

Outsourcing SEO offshore is becoming increasingly popular as a practical option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is no surprise considering the fact that both countries have abundant supply of skilled laborers in the field of information technology.

Naturally, projects offered to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services provided by offshore companies. To some extent, their sentiments are understandable but if you pay a close attention to their logic, you will realize just how self-serving it is.

Offshore SEO Service Equals Poor in Quality

This is the first attack you will commonly hear from western SEO companies. Somehow this is true, in the same manner that it is also true in the west. What I’m trying to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable.

On the contrary, offshore SEO companies are in fact better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They are not just housewives with minimal SEO training but they are highly skilled professionals with in-depth knowledge of SEO that has been acquired from intensive trainings.

In the Philippines, SEO professionals need to stay on top of their games. They go through a lot of trainings, seminars and workshops to have an edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is a must if they want to keep their job. Why? Because competition is fierce. There are a lot of skilled SEOs but there’s a few position to fill. In essence, when you work with SEO businesses in India and the Philippines, you are working with the bests.

Language Barrier

One of the biggest challenges that SEO companies in the Philippines and India face is language. As most of their clients are coming from the US, UK, Canada and Australia, they need to use English in their SEO campaign. Since English is not their first language, you would expect problems with their grammar. Fortunately, this is not the case for all offshore companies. A considerable number of SEO organizations in India and the Philippines employ professional writers for their content needs. Some western companies resort to providing their own content to SEO companies to ensure correctness in grammar.

And to assume that these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, simply because English is not their first language, is too much of an assumption. You don’t need to be an English speaker to understand that businesses operate for the same reason – to make profit. Proper realignment of your SEO strategies to achieve your client’s goals and objectives do not depend on your comprehension of the English language.

Exploitation

The main selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies in general operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or is it really meager?

To compare two professionals from two countries based on their salary without taking into account their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited because they receive just a quarter of the salary paid to an American SEO, is moronic. The cost of living in India is much cheaper compared to the US, which means even if their salary is smaller, their purchasing power compensates for the difference.

Conclusion

Clearly, there are a lot of misconceptions about offshore SEO companies. Problems have been identified which are mutually exclusive to western SEO companies. Results from your SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of how you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not a bad decision, in fact, it can provide lots of benefits to your company.

Rocky John Tayaban is a trusted SEO provider for companies in the US, Canada, United Kingdom, New Zealand, Australia, Ireland and European countries. He is the man you call when you want to outsource SEO services. After working as a country manager to some of the best SEO companies in Australia, he decided to start his own – SEOQuickRank.com.

Rocky’s work experience in internet marketing started in 2004 when he worked for Beijing International Education Institute as an online marketing manager. Since then, he has been involved in different marketing projects that concentrate primarily on search engine optimization.